Facebook When You Edit a Message Who Knows

When setting up a paid Facebook ad, at that place are a lot of boxes to be checked.

Are you targeting the right people? Are your paradigm dimensions to scale? Are yous running the right type of advertizing? If nosotros're being honest, it tin get a little confusing.

With more than than two.6 billion people using Facebook every month, and near 1.7 billion users every mean solar day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there'southward not much room for oversight.

To help, we've put together a checklist to aid you keep all of your campaign details directly. Or watch this short video on how to increase the effectiveness of your ads and budget. These volition assistance ensure that you're tapping into the right audience with the right ad at the correct fourth dimension.

Facebook offers a multifariousness of paid advertisement options and placements, but all ads can exist broken downward into three elements:

1. Campaigns. The campaign houses all of your assets.
2. Ad sets. If you're targeting separate audiences with dissimilar characteristics, you'll need an individual advertising fix for each.
3. Ads. Your actual ads alive within your ad sets. Each ad fix can hold a variety of ads that vary in color, copy, images, etc.

With that terminology out of the way, let's dive in to creating an advertising.

How to Run Facebook Ads

1. Create an business relationship with Facebook Ads Manager.
2. Start creating an advert through Facebook's Ads Manager.
3. Choose an objective.
4. Cull your audition.
5. Fix your budget.
6. Create your advertizing.
7. Monitor your advertizing'south performance metrics.
8. Reporting on Facebook ad performance.

one. Create an account with Facebook Ads Managing director.

Facebook's Advertizement Managing director is a sophisticated dashboard that provides users with an overview of all their campaigns.

Upfront, the dashboard highlights an estimate of how much y'all're spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads and then y'all can create a custom view of your results. Key numbers like reach, frequency, and cost are readily available, making reporting on performance a no brainer.

In gild to use the Facebook Ads Director, yous'll need a Facebook Business concern Page (learn how to set one upwards here). This is because y'all tin't run ads through personal profiles.

Then, follow these steps:

1. Navigate to https://www.facebook.com/business organization/tools/ads-director.
2. Click the button that says "Get to Ads Director."
3. Ostend your data on the advertizing business relationship setup folio.
4. Set up your payment method.
5. Save changes.

Once prepare, the Ads Director becomes the command center for your Facebook ads.

2. Commencement creating an ad through Facebook's Ads Manager.

Once you log into the Ads Manager, you'll meet a performance dashboard where all of your campaigns, ad sets, and ads will exist listed including the results they've driven for your Facebook page. Unless yous've already created an ad for your Facebook folio, this dashboard volition be empty.

To create a new campaign, advertisement set up, or ad through the Facebook Ad Manager, tab over to the type of ad you lot want to create and click the greenish "Create" button to far left of these ad types, every bit shown below. You tin run into from this screenshot that we're currently gear up to create a new entrada.

three. Choose an objective.

Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in listen. Before getting started, Ads Manager will prompt you to choose an objective for your entrada:

There are 11 different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store.

By choosing 1 of these objectives, you're giving Facebook a better idea of what you'd like to do so they tin can present you with the best-suited ad options. Equally shown in the screenshot higher up, Facebook'due south ad options include:

• Brand awareness
• Reach
• Website traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store traffic

Let's say, for sake of this blog post, you're looking to bulldoze more traffic to your website. When you select this pick, Facebook will prompt you to enter the URL you lot're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that yous'll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder.

One time selected, Facebook will then display the advertising option that makes the nearly sense in terms of achieving this objective.

Featured Tool: Facebook Advertising Checklist

Don't forget to download the Facebook Ads Checklist and save it for Facebook advertizing campaign all-time practices.

4. Choose your audience.

Your side by side step is to configure your target audience -- you can exercise this for each ad set that belongs to the aforementioned campaign. If you're only starting out with paid advert on Facebook, it'south probable that you'll take to experiment with several dissimilar targeting options until you lot achieve an audience that fits only right.

To help you lot narrow your focus, Facebook'southward targeting criteria are accompanied by an audience definition gauge. This tool -- located to the right of the audience targeting fields -- takes all of your selected properties into consideration in order to come with a potential achieve number.

If you're wavering between choosing a specific audition over a broad i, consider your objective. If you're looking to drive traffic, you'll probably want to focus on the blazon of people yous know volition be interested in your offering. However, if you're looking to build make awareness or promote a widely appealing offering, feel gratis to focus on a more full general audience.

Facebook'due south built-in targeting is vast, including options such equally:

• Location
• Historic period
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Politics (U.Southward. only)
• Life Events
• Interests
• Behaviors
• Connections

You also take the pick to select a Custom Audience -- this allows you lot to target people on Facebook who are in your visitor'due south contact database, visited a page on your website that has a tracking pixel, or use your app or game. To learn more about how to fix a Custom Audience on Facebook, bank check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resource.)

One time you find a grouping that responds well to your ads, Facebook allows y'all to save these audiences to exist used once again afterwards -- so you may not need to dive into this pace once yous've been running Facebook ads for a while.

5. Set your upkeep.

Facebook allows you lot to fix either a daily upkeep or a lifetime upkeep. Here's how they differ from each other:

• Daily budget. If you want your ad set to run continuously throughout the day, this is the selection you'll want to go for. Using a daily budget means that Facebook will step your spending per mean solar day. Continue in listen that the minimum daily budget for an advertisement set is $1.00 USD and must exist at least 2X your CPC.
• Lifetime budget. If you're looking to run your advert for a specified length of time, select lifetime budget. This ways Facebook will pace your spend over the time menstruum you set up for the ad to run.

To farther specify your budgeting, turn to the advanced options -- this option is linked at the bottom of the screenshot shown above. This section allows you lot to specify a few things:

Schedule

Choose whether or not your want your campaign to run immediately and continuously or if you lot want to customize the start and cease dates. You can besides set parameters and then that your ads only run during specific hours and days of the week.

Optimization & Pricing

Choose whether or non y'all want to bid for your objective, clicks, or impressions. (This volition alter how your ad is displayed and paid for.) Past doing and so, you'll pay for your ad to be shown to people within your target audition that are more than probable to complete your desired action, but Facebook will control what your maximum bid is.

If you don't want Facebook to gear up optimal bids for yous, you lot'll want to opt for manual behest. This pick awards yous total command over how much y'all're willing to pay per activeness completed. Notwithstanding, Facebook will provide a suggested bid based on other advertisers' behavior to give y'all a sense of what you should shoot for.

Delivery

Delivery blazon falls under two categories: standard and accelerated. Standard delivery will show your ads throughout the twenty-four hour period, while accelerated delivery helps you attain an audience quickly for time-sensitive ads (Annotation: this option requires manual bid pricing).

6. Create your ad.

What practice you desire your advertisement to look like? It all depends on your original objective.

If y'all're looking to increase the number of clicks to your website, Facebook'due south Advertizement Manager will suggest the Clicks to Website ad options. Makes sense, correct?

This ad option is broken down into two formats: Links and Carousels. Substantially, this means that you lot tin either display a unmarried prototype advertizement (Links) or a multi-image ad (Carousel) with iii to five scrolling images at no additional cost.

A Links ad volition be displayed like this:

A Carousel ad will be displayed like this:

Once you decide between the two, you lot'll demand to upload your artistic assets. Information technology's of import to annotation that for each type of ad, Facebook requires users to adhere to certain pattern criteria.

For single image ads, Facebook asks that users adhere to the following design recommendations:

• Text: 125 characters
• Ad Headline: 25 characters
• Image ratio: 1.91:1
• Prototype resolution (including CTA): 1080 x 1080 pixels

For multi-image ads -- also known as Carousel Ads -- Facebook provides the following blueprint recommendations:

• Recommended image size: 1080 ten 1080 pixels
• Image ratio: 1:i
• Text: 125 characters
• Headline: forty characters
• Link description: 20 characters

Your image may not include more than 20% text. See how much text is on your image.

Proceed in mind that these are the advertisement options for the "Traffic" objective.

If you lot selected "boost your posts," you'd exist presented with different advertizing options like the Folio Post Engagement: Photo ad. This advertizement has a unique prepare of blueprint recommendations. To explore all of the ad options and their blueprint specifics, refer to this resource.

Once you select an ad blazon, the Ads Manager volition prompt y'all to identify how y'all'd like to display your advertizing. The options they provide are as follows: Desktop News Feed, Mobile News Feed, and Desktop Correct Column.

Here'south how each ad would appear:

Desktop News Feed

Mobile News Feed

Desktop Correct Cavalcade

Be aware if your advertising isn't associated with a Facebook page, y'all'll only be able to run Desktop Right Cavalcade ads. To leverage all three display locations, yous can learn how to create a Facebook Folio hither.

7. Monitor your advertizement'due south performance metrics.

In one case your ads are running, yous'll want to continue an eye on how they're doing. To see their results, you'll want to look in two places: the Facebook Ad Manager and your marketing software.

According to Facebook, here are some of the cardinal metrics to expect for (and their definitions):

• Performance. Can be customized further to include metrics like results, accomplish, frequency and impressions
• Engagement. Can be customized further to include metrics like Page likes, Page engagement and postal service engagement
• Videos. Can be customized farther to include metrics like video views and avg. % of video viewed
• Website. Can exist customized further to include metrics similar website actions (all), checkouts, payment details, purchases and adds to cart
• Apps. Tin be farther customized to include metrics like app installs, app date, credit spends, mobile app actions and price per app appointment
• Events. Can be further customized to include metrics similar event responses and cost per event response
• Clicks. Can be further customized to include metrics like clicks, unique clicks, CTR (click-through charge per unit) and CPC (cost per click)
• Settings. Can be further customized to include metrics similar start date, end date, advertising set name, advertizement ID, delivery, bid and objective

Regardless of which of these metrics you lot use to measure the success of your advertising efforts, y'all can observe the information in the Ads Managing director.

As you analyze, you'll be thinking almost your data in four master ways, depending on how granular you demand to get:

• The account level
• The campaign level
• The ad ready level
• The ad level

The Account Level

This gives a high-level view of operation beyond all campaigns. You'll detect amass data that gives yous a bird'south eye view.

Merely navigate to the ads director and click Business relationship Overview. From there, you'll be able to customize the metrics you want to see drill downwards time ranges, and more.

The Campaign, Ad Set, or Advertisement Level

You can too go far more specific with your assay by checking the operation of campaigns and fifty-fifty down to individual ads. This can help you figure out which messaging, audiences, and collateral are resonating the all-time.

All you lot have to do is navigate to the Campaigns, Advertizing Sets, or Ads tabs adjacent to Account Overview in the ads manager.

8. Reporting on Facebook ad performance.

Yous tin receive custom reports via email as well. Here'due south how to set it up:

1. Navigate to Analyze and Report through the upper master menu.
2. Choose Ads Reporting.
3. Select Create Custom Report.
4. Select and open a saved report.
5. Choose Salvage As next to the save icon. Give your written report a name and check Schedule Email.
6. Follow the prompts to edit and confirm your reporting preferences.

While there are certainly a lot of details to continue direct when planning a paid Facebook ad, it's of import that yous don't lose sight of the big picture. Reporting on clicks and conversions from Facebook is important. However, if you're using URLs with specific UTM codes, you have an opportunity to measure out your ads' full-funnel effectiveness using your marketing software.

Tracking URLs will assistance your marketing software keep track of how many leads, or better yet, how many customers y'all've gained from your advertisement efforts. This information is useful in determining the ROI of this source, and can likewise be used to inform your overall Facebook marketing strategy.

If you're a HubSpot customer using our ads tool, this process is already taken intendance of for you. Yous tin can too create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All y'all'll need to do is plug in the URL, attach a entrada, and choose the source y'all want the URL to be attributed to in your Sources Written report. Once your advertising launches and you commencement getting traffic and conversions on your website, yous'll be able to easily rails how many visits, contacts, and customers you lot're generating.

At present that you lot know how to prepare an ad, information technology'southward time to create one of your own so that you can spread brand awareness on Facebook and generate traffic and leads from your ideal prospects on the platform.

Editor'south annotation: This post was originally published in September 2019 and has been updated for comprehensiveness.

Originally published Aug 12, 2020 3:00:00 PM, updated June 11 2021

houstonpleaus.blogspot.com

Source: https://blog.hubspot.com/marketing/facebook-paid-ad-checklist

Share this post